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May 23

Bonnier acquires RedBetBonnier Gaming AB did earlier this week announce that they have signed an agreement with Sweden’s Nordic Leisure AB to acquire Redbet Gaming Ltd.

RedBet Gaming are operating under a LGA (Malta Lotteries and Gaming Authority) license and own various gaming brands including RedBet.com, HeyPoker.com and WhiteBet.com from their Malta based office.

“We are proud and excited that the acquisition is underway,” said Bonnier Gaming CEO Marcus Forsell

Bonnier, the Swedish media giant, confirms the sale is subject to approval by the Maltese Lotteries and Gaming Authority.

Marcus Forsell continues; “Redbet has long been going strong in the Nordic market. We hope that together, as part of Bonnier Gaming, we can develop Redbet to even greater heights.”

This should surely be good news, for current RedBet casino players and affiliates and it will place Bonnier Gaming in an even stronger position in the Scandinavian market. Bonnier currently owns and manages brands such as Vinnarum.com and Bertil.com, both strong on the Swedish casino and bingo markets.

Author Profile: Stefan+

written by Stefan


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